As many of you know, along with blogging I’m a published songwriter and my wife is a Gospel/Jazz recording artist.
We’ve even been blessed to have one of our songs, “Urgent”, cleverly covered on The Tonight Show featuring Jimmy Fallon a few years ago (we did a one-year contract that was all GOD and not us)…
One of the things we quickly learned as we entered the Gospel music industry as independent artists is that it’s EXPENSIVE to share your anointing with the world, and the gatekeepers and decision makers aren’t always Christians.
Radio promotion is expensive and no guarantee that your music will be played on mainstream terrestrial or celestial radio, not because the music isn’t good…but because of the system. This is prohibitive to many who deserve to have their music shared with the world.
Radio marketing through a publicist is expensive. Access to official industry press releases, events, and access to the ‘tastemakers’, gatekeepers, and decision makers is determined by those who can afford it.
So, even if a songwriter and artist invests in production, producers, musicians, graphic design, video production and get a high-quality project completed…the industry won’t accept it if they don’t play the game… which still includes payola. That means independents have to WORK and PRAY even harder, while maintaining God’s integrity.
Anything that bears the name Gospel should be held to a higher degree of accountability. However much of the music that you enjoy is only the tip of the iceberg as to what God has poured into anointed psalmists, musicians and writers (many anointed bloggers go unquoted and plagiarized by those who have a larger platform, while they quote the writers they respect). It’s an incredible amount of quality, anointed creativity that you will never hear unless you look for it.
I’m thankful for what the Lord has allowed us to accomplish through the years.
Sometimes I just have to step back and say WOW! Because I’m humbled by the fact that it was only through Him were we able to do any of it.
Our music and each and every blog post I’ve written are ‘seeds in the ground’. Seeds to encourage, inspire, edify, equip, admonish, share God’s love and fulfill our purpose as ministers of reconciliation through our gifts…
2 Corinthians 5:17-19 (NKJV)
17 Therefore, if anyone is in Christ, he is a new creation; old things have passed away; behold, all things have become new. 18 Now all things are of God, who has reconciled us to Himself through Jesus Christ, and has given us the ministry of reconciliation, 19 that is, that God was in Christ reconciling the world to Himself, not [a]imputing their trespasses to them, and has committed to us the word of reconciliation.
I have faith in our seed and trust God to makes sure it reaches everyone He intends in spite of a corrupt system. That’s why I don’t like seeing artists, musicians, writers and ‘creatives’ complaining about not getting the support they feel they deserve…STOP WHINING AND WORK YOUR MINISTRY…
As much as the industry is big business, God is still in control.
In the meantime we will continue to share what God has placed inside of us as a team.
Whew! It feels good to get that off my chest. Y’all…